Interni marketing – kako prepričati CEO v pomembnost investicije v zeleni IT?

author: Denis Stepančič, Trimo d.d.
published: May 26, 2009,   recorded: May 2009,   views: 179

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Description

Ugotovite kako visoko na prednostni listi je družbena odgovornost v vaši upravi. Je samo deklarativna ali je uprava pripravljena nameniti nekaj denarja za ohranjanje okolja? S to informacijo in glede na prioritete podjetja ter strategijo najdite tiste argumente, ki jih uprava upošteva. Pri tem pa najdite zaveznike in po možnosti v proces vključite najboljše prodajalce v podjetju. Ne pozabite, zmanjševanje mesečnih stroškov je lahko le eden od argumentov, ki bodo prepričali upravo v pravilnost naložb v okolju prijazen IT.

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Download slides icon Download slides: zi09_stepancic_im_01.pdf (1.5 MB)

Download slides icon Download slides: zi09_stepancic_im_01.ppt (2.9 MB)


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