Lecture 14 - Perspectives of the Food Industry (Guest Lecture by Derek Yach)

author: Derek Yach, PepsiCo
recorded by: Yale University
published: Sept. 27, 2010,   recorded: October 2008,   views: 3511
released under terms of: Creative Commons Attribution No Derivatives (CC-BY-ND)
Categories

See Also:

Download Video - generic video source Download yalepsyc123f08_yach_lec14_01.mov (Video - generic video source 555.7 MB)

Download Video Download yalepsyc123f08_yach_lec14_01.flv (Video 856.0 MB)


Help icon Streaming Video Help

Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.
  Bibliography

Description

Guest Lecturer Dr. Derek Yach, leader in global public health and current Director of Global Health Policy at PepsiCo, offers an inside look into how a member of the food industry balances the needs of the company, consumer, and public health. Dr. Yach offers insight into how PepsiCo is thinking about research and development as a key to transforming the company. In addition, he reviews emerging research and policy trends within the company, highlighting PepsiCo's long-term research goal of delivering science-based health and wellness solutions that satisfy the minds and bodies of consumers.

Reading assignment:

Brownell, Kelly D. and Katherine B. Horgen. Food Fight, chapter 10 (pp. 243-281)

Nocera, Joe. "Food Makers and Critics Break Bread." New York Times, 25 March 2006

Yach, Derek. "Invited Editorial: A Personal View: Food Companies and Nutrition for Better Health." Public Health Nutrition, 11 (2008), pp. 109-111

Uauy, Ricardo. "Invited Commentary to Yach Editorial: Do We Believe Derek's Motives for Taking His New Job at PepsiCo?" Public Health Nutrition, 11 (2008), pp. 111-112

Norum, Kaare R. "Invited Commentary to Yach Editorial: PepsiCo Recruitment Strategy Challenged." Public Health Nutrition, 11 (2008), pp. 112-113

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: