Lecture 16 - Everyone but Me: The Pervasive Reach and Powerful Influence of Food Marketing on Food Choices

author: Kelly D. Brownell, Department of Psychology, Yale University
recorded by: Yale University
published: Sept. 27, 2010,   recorded: October 2008,   views: 3649
released under terms of: Creative Commons Attribution No Derivatives (CC-BY-ND)

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Professor Brownell offers an overview of the food marketing landscape. He asks how much of food marketing is there, what impact it is having, who it's impacting, and what can be done about it, in cases of negative impact. He suggests that food marketing is happening in very large amounts in ways that parents do not have knowledge or control over, and that it is having a highly negative impact on kids. Professor Brownell then describes the many forms of advertising, reviewing the history of character licensing and product placements. He also explores how food marketing is occurring within schools to affect children's diet, and what can or should be done about it.

Reading assignment:

Brownell, Kelly D. and Katherine B. Horgen. Food Fight, chapter 5 (pp. 97-127)

Council of Better Business Bureaus. "Changing the Landscape of Food and Beverage Advertising: The Children's Food and Beverage Advertising Initiative in Action: A Progress Report on the First Six Months of Implementation," (July-December, 2007) [PDF]

Swinburn, Boyd, Gary Sacks, Tim Lobstein, Neville Rigby, Louise A. Baur, Kelly D. Brownell, Timothy Gill, Seidell Jacob and Shiriki Kumanyika. "The Sydney Principles for Reducing Commercial Promotion of Foods and Beverages to Children." Public Health Nutrition, 11 (2008), pp. 881-886

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