Incrementality Testing in Programmatic Advertising: Enhanced Precision with Doubled-Blind Designs

author: Joel Barajas, Yahoo! Research
published: April 13, 2021,   recorded: April 2021,   views: 6

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Comment1 Kate, November 21, 2021 at 10:41 a.m.:

Without advertising , it would be difficult to learn about various products, follow updates in the fashion world, get acquainted with popular brands. It directly affects the economy by promoting various products and contributing to its implementation.

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