Correcting for Missing Data in Information Cascades
published: Aug. 9, 2011, recorded: February 2011, views: 709
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Transmission of infectious diseases, propagation of information, and spread of ideas and influence through social networks are all examples of diffusion. In such cases we say that a contagion spreads through the network, a process that can be modeled by a cascade graph. Studying cascades and network diffusion is challenging due to missing data. Even a single missing observation in a sequence of propagation events can significantly alter our inferences about the diffusion process. We address the problem of missing data in information cascades. Specifically, given only a fraction C′ of the complete cascade C, our goal is to estimate the properties of the complete cascade C, such as its size or depth. To estimate the properties of C, we first formulate k-tree model of cascades and analytically study its properties in the face of missing data. We then propose a numerical method that given a cascade model and observed cascade C′ can estimate properties of the complete cascade C. We evaluate our methodology using information propagation cascades in the Twitter network (70 million nodes and 2 billion edges), as well as information cascades arising in the blogosphere. Our experiments show that the k-tree model is an effective tool to study the effects of missing data in cascades. Most importantly, we show that our method (and the k-tree model) can accurately estimate properties of the complete cascade C even when 90% of the data is missing.
Download slides: wsdm2011_leskovec_cmd_01.pdf (1.0 MB)
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !