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Što korisnici žele?

author: Marko Dugonjić Maratz, Adria Media Zagreb

Description

Pitanje koje je oduvijek bilo noćna mora svakog ozbiljnog razvojnog tima na webu je kako uskladiti interne ciljeve investitora i potrebe korisnika. Interni ciljevi su obično poznati i jasno definirani, ali što to korisnici zaista žele?

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Slides
0:00 Što korisnici žele?
0:40 Što mi želimo?
2:33 Ne radimo site za sebe
3:22 Tko su korisnici?
4:06 (Ne)jednadžba
5:18 Zašto testirati?
7:01 Slušati ili gledati?
7:21 Fokus grupe
8:24 Usability testiranje
9:59 Tko su CP korisnici?
11:17 Saznanja I
13:48 Saznanja II
16:03 Savjeti za van
20:06 fla!

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