Going Global with Mobile App Development: Enabling the Connected Enterprise

author: Jan Anders Nelson, Microsoft
published: June 19, 2013,   recorded: March 2013,   views: 15588


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Companies are shifting from viewing the enterprise as a machine with mostly sequential workflows to seeing it as an interconnected complex ecosystem with a variety of feedback entities. Enterprises need to become more responsive to changing environments to better adapt and further evolve by operating as a learning entity that proactively interacts with its environment and continuously improves based on experiments and feedback. Accordingly, the currently static multilingual content (web, technical communication and documentation, service descriptions, etc.) offered by companies must also become more fluent and dynamic. This change which will have a dramatic impact on existing corporate language formalities and rules, which must become learning enabled entities within the connected enterprise. It also poses many challenges for language-processing and compliance-control systems, both internally and externally. As a result there will be not a single, static language model, but instead multiple models derived and learned from natural patterns identified in continuous data streams, shared across communities and combined with additional media elements. As a first attempt towards possible solutions, we discuss how the development of mobile applications for smartphones and tablets might contribute to help companies in successfully mastering the transition phase to a fully connected enterprise. The presentation is organized into: (1) the emerging connected enterprise, (2) arising language challenges, (3) contribution of mobile app development, and (4) projection and outlook.

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