Big Data Analysis Combining Website Visit Logs with User Segments and Website Content

author: Matic Kladnik, Artificial Intelligence Laboratory, Jožef Stefan Institute
published: Nov. 15, 2016,   recorded: October 2016,   views: 1099


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This paper provides three use-cases of combining website visit logs with user segment data, website content and stock volume data. The use-cases provide concrete examples showcasing how to derive insights into behavior of users on the website. We also present how to efficiently derive required data using MapReduce technique, and implement the use-cases using QMiner data analytics platform.

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