Dr. Oliva is Michelin’s Director for Group Projects and the personal adviser of Group Michelin’s CEO – Mr. Michel Rollier. He is also the Secretary General of the Michelin Executive Council. In 1998, he launched Challenge Bibendum which has gradually developed into the premier world event showcasing innovation for the automotive world.

As a yearly international event, Challenge Bibendum brings together political decision-makers, manufacturers, scientists, journalists, and road transport experts from around the world, to gear up for action in the development of sustainable mobility.