Diffusion and Cascading Behaviour in Networks
published: Nov. 28, 2007, recorded: September 2007, views: 2113
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Diffusion is a process by which information, viruses, ideas and new behavior spread over the network. For example, adoption of a new technology begins on a small scale with a few “early adopters”, then more and more people adopt it as they observe friends and neighbors using it. Eventually the adoption of the technology may spread through the social network as an epidemic “infecting” most of the network. As it spreads over the network it creates a cascade. Cascades have been studied for many years by sociologists concerned with the diffusion of innovation; more recently, researchers have investigated cascades for selecting trendsetters for viral marketing, finding inoculation targets in epidemiology, and explaining trends in blogspace.
Download slides: mmdss07_leskovec_dcbn_01.pdf (2.6 MB)
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !