Innovation Management at Siemens AG
published: Feb. 4, 2013, recorded: February 2004, views: 2565
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It’s a good bet that at least once a day, each of us will use a product or service made possible by the corporate giant Siemens AG. Claus Weyrich explains how sophisticated planning around new technologies has made Siemens a global industry leader. Whether it’s fuel injection systems for cars or mobile phone circuitry, Siemens has determined to be a trendsetter in developing solutions to life in the 21st century. The key, says Weyrich, lies in developing “comprehensive visions, pictures of the future.” The company attempts to maintain technological leadership, aggressive patenting, synergy among work groups and a vast network of skilled R&D workers (which at last count numbered 50 thousand worldwide). Siemens listens to customers, says Weyrich. It developed computer tomography that can scan a beating heart and perform a “fly-through,” detecting arterial blockage with no invasive procedures. According to Weyrich, in the coming years look to Siemens for solutions to such critical problems as carbon dioxide emissions, population control and spiraling healthcare costs.
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