Lecture 2: Systematic Generation of Ideas for "Breakthrough" New Products and Services - the "Lead User Method"
recorded by: Massachusetts Institute of Technology, MIT
published: Dec. 18, 2009, recorded: February 2004, views: 563
released under terms of: Creative Commons Attribution Non-Commercial Share Alike (CC-BY-NC-SA)
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Users innovate when it is in their interest to do so. But not all user innovations will make a good product from a product manufacturer's standpoint. Therefore, manufacturers must identify and learn from "lead" users. 3M and other firms have learned to network their way to lead users and then combine lead user ideas with their own to create "breakthrough" new products and services. The reading for this lecture describes the 3M experience.
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