The World Wide Web and the Wealth of Nations: Does IT Matter?

author:Martin Hepp, Bundeswehr University of Munich
published: April 24, 2009, recorded: March 2009, views: 113

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Slides

Slides
0:00	The World Wide Web and the Wealth of Nations: Does IT Matter?
0:00	Part I: Specialization, Coordination and Wealth
0:10	Division of Labor and Specialization Gains
1:48	Exchange and Coordination
3:44	Transaction Costs: “Coordination Is No Free Lunch”
5:00	Our Ability to Economize on the Cost of Coordination Constrains Our Ability to Specialize
6:18	Macroeconomic Impact of Transaction Costs
8:28	Some Drivers of Transaction Costs
12:19	Part II: Selected Functions of Enterprises in Markets
12:28	Inter-temporal Transformation
14:06	Volume Transformation
14:50	Risk Transformation
16:52	Coordination and Production
17:42	Imperfect Information and Uncertainty
19:48	… Under Uncertainty
21:26	It’s All About Information
22:29	Information Overload Is a Myth
24:27	Category Systems …
25:39	… Are Essential for Efficient Information Processing …
26:31	… For Humans and Computers Alike!
27:55	Part III: The Economics of Automation
28:05	Man Has Tried For Ages ...
29:00	When Is Automation Efficient?
32:00	Computer Information Systems
32:56	Software Reuse
34:24	Reuse and the Toy Train: Small or Large Building Blocks
34:56	(Simplified) Economics of Reuse
35:46	Reuse and the Toy Train: Small or Large Building Blocks
35:54	(Simplified) Economics of Reuse
36:04	Part IV: Information Technology and the World Wide Web
36:18	The Nature of Information Processing in the Machine
37:54	Category Systems in the Mind and in the Machine - 1
40:18	Category Systems in the Mind and in the Machine - 2
41:58	The World Wide Web - 1
43:07	The World Wide Web - 2
43:08	The World Wide Web - 3
43:13	The World Wide Web - 4
43:17	The World Wide Web, Essentially
44:19	First Web Server
44:35	First Browser
44:47	Hypertext '91 Conference
45:54	The Web Fosters The Particular
46:39	Part V: Where Are We Heading?
46:51	Recap: Specificity
47:01	Growth in Specificty - 1
47:25	The Range of Production on the Level of the Overall Economy
49:30	Growth in Specificity - 2
49:47	1920: 5168 Types of Goods
50:43	Growth in Specificity - 3
51:38	Growth in Specificity - 4
52:25	Examples - 1
53:04	Examples - 2
53:22	Examples - 3
53:47	Specificity and Uncertainty
54:34	Specificity Creates Long-Tail Effects
56:25	Conceptual Specificity Induces Symbolic Specificity
59:45	Increased Specificity of Data Structures
60:18	Increased Specificity of Processes
61:22	Long-tail Effects in the Processes Landscape
63:43	The Money is on the Long Tail
64:22	Long-tail Effects in the Processes Landscape
64:49	The Money is on the Long Tail
64:55	Part VI: Does IT Matter?
65:12	Recap: We Must Master Specificity
65:44	Computers May Help…
66:06	Has ICT Lowered the Cost of Coordination?
66:39	The Productivity Paradox
69:41	Could ICT Lower the Cost of Coordination?
71:20	Search: Yellow Pages vs. Google
72:01	Hepp Computertechnik
75:15	But: Google Still Insufficient on the Long Tail of Search
78:18	Part VII: Can IT Be A Commodity?
78:28	Carr’s Claims
80:18	What is a Commodity?
81:10	But: IT Determines the Sensory and Cognitive Performance of Enterprises
86:17	Component Reuse is Not Equivalent to Turning IT into a Commodity!
87:10	IT Must Represent the Category Structures of Human Reality
87:42	Computer Information Systems Show Massive Economies of Scale
88:14	The World Wide Web Allows Reuse Even on the Long Tail
89:12	Part VIII: Conclusion
92:38	Epilogue
93:09	Thank you

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