Communicating CERN - what we do and why it matters

author: James Gillies, CERN - European Organization for Nuclear Research
published: June 15, 2015,   recorded: April 2015,   views: 82
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Description

This talk will begin with a brief introduction to CERN and its missions before looking at the laboratory’s communication function. It will cover market research carried out in the mid-2000’s to shape CERN’s communication strategy through the start-up of the Laboratory’s flagship Large Hadron Collider (LHC). The talk will then go on to cover how CERN dealt with the hype surrounding end-of-the world scenarios, which generated considerable discussion on social media in 2008. After a few words about CERN’s public profile today, the talk will conclude with a discussion about why good science communication matters today more than ever.

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Download slides icon Download slides: kolokviji_gillies_cern_01.pdf (7.6 MB)


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