Offline Evaluation of Ranking Policies with Click Models
published: Nov. 23, 2018, recorded: August 2018, views: 577
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected number of clicks on ranked lists from historical logged data. The existing algorithms are not guaranteed to be statistically efficient in our problem because the number of recommended lists can grow exponentially with their length. To overcome this challenge, we use models of user interaction with the list of items, the so-called click models, to construct estimators that learn statistically efficiently. We analyze our estimators and prove that they are more efficient than the estimators that do not use the structure of the click model, under the assumption that the click model holds. We evaluate our estimators in a series of experiments on a real-world dataset and show that they consistently outperform prior estimators.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !