Information Cascade at Group Scale

author: Milad Eftekhar, Department of Computer Science, University of Toronto
published: Sept. 27, 2013,   recorded: August 2013,   views: 119
Categories

Slides

Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.
  Bibliography

Description

Identifying the k most influential individuals in a social network is a well-studied problem. The objective is to detect k individuals in a (social) network who will influence the maximum number of people, if they are independently convinced of adopting a new strategy (product, idea, etc). There are cases in real life, however, where we aim to instigate groups instead of individuals to trigger network diffusion. Such cases abound, e.g., billboards, TV commercials and newspaper ads are utilized extensively to boost the popularity and raise awareness.

In this paper, we generalize the "influential nodes" problem. Namely we are interested to locate the most "influential groups" in a network. As the first paper to address this problem: we (1) propose a fine-grained model of information diffusion for the group-based problem, (2) show that the process is submodular and present an algorithm to determine the influential groups under this model (with a precise approximation bound), (3) propose a coarse-grained model that inspects the network at group level (not individuals) significantly speeding up calculations for large networks, (4) show that the diffusion function we design here is submodular in general case, and propose an approximation algorithm for this coarse-grained model, and finally by conducting experiments on real datasets, (5) demonstrate that seeding members of selected groups to be the first adopters can broaden diffusion (when compared to the influential individuals case). Moreover, we can identify these influential groups much faster (up to 12 million times speedup), delivering a practical solution to this problem.

See Also:

Download slides icon Download slides: kdd2013_eftekhar_information_cascade_01.pdf (645.7┬áKB)


Help icon Streaming Video Help

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: