Trust Network Inference for Online Rating Data Using Generative Models

author: Freddy Chong Tat Chua, School of Information Systems, Singapore Management University
published: Oct. 1, 2010,   recorded: July 2010,   views: 2838


Related Open Educational Resources

Related content

Report a problem or upload files

If you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Lecture popularity: You need to login to cast your vote.


In an online rating system, raters assign ratings to objects contributed by other users. In addition, raters can develop trust and distrust on object contributors depending on a few rating and trust related factors. Previous study has shown that ratings and trust links can influence each other but there has been a lack of a formal model to relate these factors together. In this paper, we therefore propose Trust Antecedent Factor (TAF) Model, a novel probabilistic model that generate ratings based on a number of rater's and contributor's factors. We demonstrate that parameters of the model can be learnt by Collapsed Gibbs Sampling. We then apply the model to predict trust and distrust between raters and review contributors using a real data-set. Our experiments have shown that the proposed model is capable of predicting both trust and distrust in a unified way. The model can also determine user factors which otherwise cannot be observed from the rating and trust data.

See Also:

Download slides icon Download slides: kdd2010_chong_tat_tni_01.pdf (1.5┬áMB)

Help icon Streaming Video Help

Link this page

Would you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !

Write your own review or comment:

make sure you have javascript enabled or clear this field: