From Mining the Web to Inventing the New Sciences Underlying the Internet
published: Aug. 13, 2007, recorded: August 2007, views: 1524
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
As the Internet continues to change the way we live, find information, communicate, and do business, it has also been taking on a dramatically increasing role in marketing and advertising. Unlike any prior mass medium, the Internet is a unique medium when it comes to interactivity and offers ability to target and program messaging at the individual level. Coupled with its uniqueness in the richness of the data that is available for measurability, in the variety of ways to utilize the data, and in the great dependence of effective marketing on applications that are heavily data-driven, makes data mining and statistical data analysis, modeling, and reporting an essential mission-critical part of running the on-line business.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !