From Mining the Web to Inventing the New Sciences Underlying the Internet

author: Usama Fayyad, Open Insights, LLC
published: Aug. 13, 2007,   recorded: August 2007,   views: 12693

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As the Internet continues to change the way we live, find information, communicate, and do business, it has also been taking on a dramatically increasing role in marketing and advertising. Unlike any prior mass medium, the Internet is a unique medium when it comes to interactivity and offers ability to target and program messaging at the individual level. Coupled with its uniqueness in the richness of the data that is available for measurability, in the variety of ways to utilize the data, and in the great dependence of effective marketing on applications that are heavily data-driven, makes data mining and statistical data analysis, modeling, and reporting an essential mission-critical part of running the on-line business.

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Reviews and comments:

Comment1 noname, August 17, 2007 at 4:10 a.m.:

xindong wu's introduction sucks

Comment2 interested, September 13, 2007 at 1:23 p.m.:

Put these vidoes on web using better tools, better put it on youtube

Comment3 davor (staff), October 12, 2007 at 12:05 p.m.:

The point is not in the tools or to put them on youtube, but to have a special dedicated site like this, where the scientific community can meet and have a serious debate and repository of knowledge.

Comment4 Suleiman, January 27, 2008 at 7:49 p.m.:

The intro should be skipped (Its ~ 10 min long)

Comment5 Arab Rule!!!!, February 11, 2008 at 5:49 p.m.:

Wow! Very informative, Usama Fayyad is amazing!!!

Comment6 Hussain, April 2, 2008 at 10:12 a.m.:

i am in love with data mining and this data miner very much clear and worth seeing video

Comment7 George John, February 5, 2010 at 11:41 a.m.:

Usama was on my Ph.D. committee at Stanford. I think he is one of the best speakers on the topics of data mining, predictive analytics, and data strategy on-line. He is one of those rare speakers that combine business sense with scientific depth. I am proud to have worked with him over the years... This talk is a great summary of the value of data and targeting on-line, and the opportunities: scientific and business, in the poorly-understood world of Internet and on-line business.

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