You ain't from around here, are you? Message authoring guidance in social media
published: Dec. 19, 2014, recorded: October 2014, views: 16
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
We have developed an application that helps users to tailor
a message to a particular audience. It uses a message resonance model
that rates the wording of a message based on an analysis of millions of
pieces of data with regard to their historical success in the context of
a target audience. We have shown that higher resonance messages are
twice as likely to be retweeted. Based on a semantic concept expansion
component, our application is able to find similar words that resonate
better in the same context and propose word replacements to improve
the overall likelihood of success.
For this demonstration, we are using Twitter messages and an audience of Cloud Computing experts and enthusiasts. Links to the Web application and supporting material are available from http://swc14.pablomendes. com. The username is `reviewer2' and the password is `gardacheluna' (without quotes).
Download slides: iswc2014_mendes_message_authoring_guidance_01.pdf (1.1 MB)
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !