This talk shows how semantic web techniques can be applied to solving problems of distributed content creation, discovery, linking, aggregation, and reuse in health information portals, both from end-users’ and content publishers’ viewpoints. As a case study, the national semantic health portal HEALTHFINLAND is presented. It provides citizens with intelligent searching and browsing services to reliable and up-to-date health information created by various health organizations in Finland. The system is based on a shared semantic metadata schema, ontologies, and ontology services. The content includes metadata about thousands of web documents such as web pages, articles, reports, campaign information, news, services, and other information related to health.