The Semantic Web is an ecosystem of interaction among computer systems. The social web is an ecosystem of conversation among people. Both are enabled by conventions for layered services and data exchange. Both are driven by human-generated content and made scalable by machine-readable data. Yet there is a popular misconception that the two worlds are alternative, opposing ideologies about how the web ought to be. Folksonomy vs. ontology. Practical vs. formalistic. Humans vs. machines.

This is nonsense, and it is time to embrace a unified view. I subscribe to the vision of the Semantic Web as a substrate for collective intelligence. The best shot we have of collective intelligence in our lifetimes is large, distributed human-computer systems. The best way to get there is to harness the "people power" of the Web with the techniques of the Semantic Web. In this presentation I will show several ways that this can be, and is, happening.