Heart of Slovenia/Srce Slovenije, a case of a social innovation in practise

author: Ana Savšek, Center za razvoj Litija d.o.o.
published: May 11, 2011,   recorded: April 2011,   views: 2861


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In this abstract, we will present the inception and content of The Heart of Slovenia business model; take a look at its key attributes, elements and the connections between them. We will particularly emphasize the content of The Heart of Slovenia, which we cover through three main content pillars: our environment, entrepreneurship and tourism. The framework of the brand, infrastructure and organization are enabled by the manifestation of the prescribed content for The Heart of Slovenia. The coordinator of all The Heart of Slovenia business model structures is the Development Centre Litija (Center za razvoj Litija), which is also the founder and the owner of the brand The Heart of Slovenia. RCL continues to develop this brand and sub-regional area through different local, regional and international projects. Through developmental partnership, Develpoment Centre Litija creates spreading of positive energy through conscious of identification of the local people. Through networking and upgrading the contents the area reaches better recognition and added (also social) value under uniform brand of The Heart of Slovenia

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