Your Brain on Facebook: Neuropsychological Associations with Social Versus other Media
published: June 29, 2010, recorded: May 2010, views: 1012
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
We measured individuals’ mental associations between four types of media (books, television, social/Facebook, and general informational web pages) and relevant concepts (Addictive, Story, Interesting, Frivolous, Personal, and Useful) using three different measurements: a Likert scale questionnaire, a speeded Yes/No judgment task, and electrical brain activity. The three measures were designed to capture associations at different levels of mental processing, from very automatic (electrical brain activity) to conscious and reasoned (questionnaire). At more conscious levels of cognitive processing, Facebook was seen as interesting, addictive, and highly personal. Results for the electrical brain activity measure show that Facebook tells less of a story and, surprisingly, is less personal than other forms of media. We discuss differences in results across the three measures and how our findings can inform the design of future social media systems.
Download slides: icwsm2010_counts_ybf_01.pdf (1.6 MB)
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !