Predavanje 8: Zemanta, primer rojene multinacionalke

author: Andraž Tori, Zemanta d.o.o.
published: April 16, 2009,   recorded: April 2009,   views: 3935
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Description

Teorija internacionalizacije izpostavlja stopenjski proces širjenja in načinov vstopa na tuje trge ter postopno pridobivanje znanja in izločanje tveganj. Sodobne spremembe v mednarodnem poslovnem okolju ter napredek v tehnologiji moično spreminjajo ustaljene vzorce. Zemanta je izjemen porimer prodornega in inovativnega podjetja, ki od svoje ustanovitve dalje nastopa globalno.

Cilj predstavitve:

  • spoznati primer rojenega multinacionalnega podjetja, ki globalno išče kupce in investitorje
  • spoznati mehanizem delovanja tveganega kapitala na primeru "Seedcamp"
  • analizirati determinante razvoja rojenih MNP
  • spoznati mednarodnega podjetnika

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