Predavanje 7: Pomen analize okolja, primer vstopa slovenskih podjetij na ukrajinski trg

author: Denis Mancevič
introducer: Andreja Jaklič, Fakulteta za družbene vede, Univerza v Ljubljani
published: April 6, 2009,   recorded: March 2009,   views: 403
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Description

Analiza poslovnega okolja je pomemben sestavni del strategije internacionalizacije, vendar v slovenskih podjetjih pogosto tudi nezadostno uporabljen. Cilj predstavitve: - spoznati analizo poslovnega okolja na konkretnem primeru ukrajinskega trga, - analizirati pripravljenost slovenskih podjetij za analizo okolja in njihovo sposobnost ocenjevanja tveganj ob vstopu na primeru Ukrajine - spoznati primer vstopa PPD na ukrajinski trg - spoznati poklicno pot mednarodnika od študija do mednarodnega managementa

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