Seeing Vs. Noticing: Helping users find and use information quickly
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Often times, businesses balance multiple goals when designing products. In the process of balancing these goals, we sometimes loose sight of our customer, and sacrifice creativity. In this talk Prasad Kantamneni will share his experiences and lessons learned in the course of delivering a great user experience to billions of users a month. He will share case studies and processes for using diverse sets of data to make quick decisions without loosing sight of the customer, compromising on creativity, or loosing revenue. He will also share ways to quantify the value of user experience after a product is launched..
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