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EURIDICE Kick Off Meeting

Value innovation for the logistic sector

author: Paolo Paganelli, Insiel SpA
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Slides
0:00 Value Innovation for the Logistic Sector
2:17 Agenda
3:10 Changing the logistics ICT paradigm: past attemptsTechnology
4:42 Reasons behind past failures
5:36 Our goal: Create value for users through technological innovation
7:35 There are several ways to deliver value to users,not all of them relying on S/T innovation
8:01 EURIDICE aims at creating value through “disruptive innovation”
8:46 How to handle disruptive innovation:The concept of Value Innovation
11:24 In EURIDICE we need a strategy for Value Innovation
11:53 The principles of Blue Ocean Strategy
12:34 Strategy formulation in practice
12:48 The research vision
13:21 From the research vision to application ideas
13:38 Who are the users? EURIDICE applications may have different target users
14:45 What are the user needs to be fulfilled?
15:11 Application ideas
16:07 Assessing an idea’s success potential
16:47 Example
17:28 Revising the idea
18:20 1. Look across alternative industries
19:44 The strategy canvas
20:18 Value curve for “me too” strategy
22:01 Problems with this value curve
22:39 2. Look across strategic groups (segments)
23:56 Value curve after repositioning
24:17 3. Look across the value chain
27:29 Value curve after looking at the value chain
27:53 Re-assess our idea
28:40 Beyond idea formulation
28:56 Conclusions

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