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Learning to Disambiguate Search Queries from Short Sessions

author: Lilyana Mihalkova, The University of Texas at Austin

Description

Web searches tend to be short and ambiguous. It is therefore not surprising that Web query disambiguation is an actively researched topic. To provide a personalized experience for a user, most existing work relies on search engine log data in which the search activities of that particular user, as well as other users, are recorded over long periods of time. Such approaches may raise privacy concerns and may be difficult to implement for pragmatic reasons. We present an approach to Web query disambiguation that bases its predictions only on a short glimpse of user search activity, captured in a brief session of 4-6 previous searches on average. Our method exploits the relations of the current search session to previous similarly short sessions of other users in order to predict the user’s intentions and is based on Markov logic, a statistical relational learning model that has been successfully applied to challenging language problems in the past. We present empirical results that demonstrate the effectiveness of our proposed approach on data collected from a commercial general-purpose search engine.

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Slides
0:00 Web Query Disambiguation from Short Sessions
0:26 Web Query Disambiguation
0:56 Existing Approaches
1:17 Concerns
1:57 Proposed Setting
2:26 How Short is Short-Term?
3:00 Is This Enough Info?
3:52 More Closely Related Work
4:23 Main Challenge
4:41 Graph
5:55 Exploiting Relational Information
6:34 Rest of This Talk
6:51 Markov Logic Networks (MLNs)
7:28 MLNs Continued
8:15 MLN Learning and Inference
8:49 Re-Ranking of Search Results0.1
10:27 Specific Relationships
10:56 Collaborative Clauses
11:22 Popularity Clause
12:00 Local Clauses
12:23 Balance Clause
12:44 Empirical Evaluation: Data
14:15 Empirical Evaluation: Models Tested
15:15 Empirical Evaluation: Measure
15:45 AUC-ROC Intuitive Interpretation
16:14 Results
16:58 Increasing Easiness
17:38 Difficulty Levels
18:29 Future Directions
19:40 Thank you

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