Changing the world of web search

author: Prabhakar Raghavan, Google, Inc.
published: Oct. 17, 2008,   recorded: September 2008,   views: 3338

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Heavy-tailed distributions have been observed in many phenomena involving consumer behavior, especially on the internet. We consider the problem of assembling a search engine of the future. We examine the impact of such heavy-tailed consumer behavior on the design choice for such an engine, and in the process highlight our poor understanding (and the need for much further research) into many concrete aspects of economically viable search engine operation.

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