4th European Conference on Complex Systems

Social Dynamics in Age of the Web

author: Bernardo A. Huberman, HP Labs, Palo Alto, HP Labs
published: Nov. 21, 2007, recorded: October 2007, views: 789

Slides

Slides
0:00	Social Dynamics in the Age of the Web
0:54	preamble
3:08	social dynamics
4:57	facebook
6:14	facebook - our analysis
6:46	facebook
7:02	facebook - Temporal Rhythms
8:05	wikipedia – a collective intelligence at work
9:04	wikipedia: a massive and successful collaborative effort
11:14	wikipedia - part 1
11:49	wikipedia - part 2
13:44	wikipedia - does editing increase article quality, on average?
15:19	attention
16:57	the economics of attention
18:36	information poor environments
19:21	in information-rich environments, the scarce resource is attention very valuable, ephemeral, and hard to obtain
20:17	the issue: how to get the attention of a group - broadcasting
20:51	the issue: how to get the attention of a group - virally
21:30	viral marketing – the network dimension
23:06	does receiving more recommendations increase the likelihood of buying?
24:51	attention - the temporal dimension
25:37	digg.com: user generated news
27:31	Distribution of final digg numbers of 29684 stories
28:20	we studied 1 million users of digg.com
29:16	The decay of novelty
30:29	for more information - http://www.hpl.hp.com/research/idl

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Description

People have moved to the web: For many of their social and commercial interactions; To satisfy their information and entertainment needs; To generate content on a massive scale. (follows) The emergence of an online collective intelligence that can be tapped. What do these trends portend? And how can we benefit from them?