Social Dynamics in Age of the Web
author:
Bernardo A. Huberman,
HP Labs, Palo Alto
Description
People have moved to the web: For many of their social and commercial interactions; To satisfy their information and entertainment needs; To generate content on a massive scale. (follows) The emergence of an online collective intelligence that can be tapped.
What do these trends portend? And how can we benefit from them?
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| Slides | |
| 0:00 | Social Dynamics in the Age of the Web |
| 0:54 | preamble |
| 3:08 | social dynamics |
| 4:57 | |
| 6:14 | facebook - our analysis |
| 6:46 | |
| 7:02 | facebook - Temporal Rhythms |
| 8:05 | wikipedia – a collective intelligence at work |
| 9:04 | wikipedia: a massive and successful collaborative effort |
| 11:14 | wikipedia - part 1 |
| 11:49 | wikipedia - part 2 |
| 13:44 | wikipedia - does editing increase article quality, on average? |
| 15:19 | attention |
| 16:57 | the economics of attention |
| 18:36 | information poor environments |
| 19:21 | in information-rich environments, the scarce resource is attention very valuable, ephemeral, and hard to obtain |
| 20:17 | the issue: how to get the attention of a group - broadcasting |
| 20:51 | the issue: how to get the attention of a group - virally |
| 21:30 | viral marketing – the network dimension |
| 23:06 | does receiving more recommendations increase the likelihood of buying? |
| 24:51 | attention - the temporal dimension |
| 25:37 | digg.com: user generated news |
| 27:31 | Distribution of final digg numbers of 29684 stories |
| 28:20 | we studied 1 million users of digg.com |
| 29:16 | The decay of novelty |
| 30:29 | for more information - http://www.hpl.hp.com/research/idl |
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