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European Conference on Complex Systems
Pascal

Social Dynamics in Age of the Web

author: Bernardo A. Huberman, HP Labs, Palo Alto

Description

People have moved to the web: For many of their social and commercial interactions; To satisfy their information and entertainment needs; To generate content on a massive scale. (follows) The emergence of an online collective intelligence that can be tapped. What do these trends portend? And how can we benefit from them?

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Slides
0:00 Social Dynamics in the Age of the Web
0:54 preamble
3:08 social dynamics
4:57 facebook
6:14 facebook - our analysis
6:46 facebook
7:02 facebook - Temporal Rhythms
8:05 wikipedia – a collective intelligence at work
9:04 wikipedia: a massive and successful collaborative effort
11:14 wikipedia - part 1
11:49 wikipedia - part 2
13:44 wikipedia - does editing increase article quality, on average?
15:19 attention
16:57 the economics of attention
18:36 information poor environments
19:21 in information-rich environments, the scarce resource is attention very valuable, ephemeral, and hard to obtain
20:17 the issue: how to get the attention of a group - broadcasting
20:51 the issue: how to get the attention of a group - virally
21:30 viral marketing – the network dimension
23:06 does receiving more recommendations increase the likelihood of buying?
24:51 attention - the temporal dimension
25:37 digg.com: user generated news
27:31 Distribution of final digg numbers of 29684 stories
28:20 we studied 1 million users of digg.com
29:16 The decay of novelty
30:29 for more information - http://www.hpl.hp.com/research/idl

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