The growing interest in social sites in scientific research as well as in business has led to a sharp increase in the analysis of such sites. The tools and methods to technically analyze such sites are developed and are being enhanced. One major question though seems to be left mostly unattended: If one takes the relationship data in a site like e.g. MySpace, what is the ‘real’ interpretation of the social network analysis? There is no clear definition as to the meaning of a link. Is it frienship, acquaintance, awareness? When analyzing the dynamics of such a site, the question of time dependent relevance of links is added to this problem. In this talk these points will be adressed with the goal of bringing into the focus of the discussion the content driven interpretation of the analysis of social sites.