Most IT Providers and relevant stakeholders in the field filled with ideas for innovative solutions for SMEs. Typically, the problem is creating a forum where the right ideas for the right challenges will emerge and be fully developed to assist and strength SMEs on the way towards the market internationalization and global competitiveness.

This Day One Workshop Session, for those with experience, will focus on European prospective for increasing competitiveness of SMEs with advanced IT solutions; as well as Regional prospective to ensure that the commercial and EC-funded IT Projects are not wasted on trying to address symptoms or the wrong problem, but unlocking growth by discovering and responding to unarticulated customer needs.