Agents and avatars: A new era of computational social science

author:Michael Macy, Cornell University
published: Sept. 26, 2008,   recorded: August 2008,   views: 182
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Slides

Slides
0:00 Agents and Avatars: A New Era of Computational Social Science
0:02 Acknowledgements
0:11 Picture
0:59 Outline
1:41 Part 1
1:45 “Old School” Social Science
2:30 Variables Interact, Not People
3:03 A Hopfield Model of Opinion Dynamics*
4:24 True Results When Influence is Precluded
4:47 Spurious Results When Influence is Allowed
5:14 From Factors to Actors
5:44 Problem: Social Life is Hard to See
6:30 Why This is Changing
7:36 New Era of Computational Social Science
8:57 Cover Story in Science part1
9:04 Cover Story in Science part2
9:18 But is this the “Real World”?
11:21 The Web is All Too Real
11:27 The Web as a Record of Social Interaction
12:18 The Internet Archive
13:05 ETH Website
13:23 Part 2
13:55 I. How Do Ties Matter?
14:25 Conversation
14:47 Six Degrees of Separation
15:07 Adding to the Mystery…
15:40 Nice picture
16:01 Solved by Watts & Strogatz
16:26 Granovetter: Strength of Weak  Ties
17:00 Does Tie Strength Decline with Range?*
17:35 Call Volume Declines with Range
18:31 Range Compensates for Weakness
19:13 The Chain‐Letter Paradox*
19:42 The Triangle Paradox
20:13 Friendship and Diffusion*
20:51 Number and clustering of friends part1
21:02 Number and clustering of friends part2
21:05 Number and clustering of friends part3
21:06 Number and clustering of friends part4
21:06 Number and clustering of friends part5
21:06 Number and clustering of friends part6
21:07 Number and clustering of friends part7
21:08 Number and clustering of friends part8
21:09 Number of Triangles among those with 7 Adopter Ties
21:41 Why Do Triangles Matter?
22:25 Why is Clustering Important?
23:00 A Simple Explanation*
23:33 Ilustration part1
23:45 Ilustration part2
23:49 Ilustration part3
23:51 Ilustration part4
23:59 Ilustration part5
24:02 Ilustration part6
24:11 An Agent‐Based Experiment
24:24 Random ties promote tge spread information
24:43 But not the spread of social contagions
25:10 Opinion Dynamics in US & JP*
26:02 II. Why Do Ties Form?
26:49 Empirical Tests
27:30 Why is Trust Lower in Japan?*
27:32 Web-Based Laboratory
27:34 Why Does Conflict Management Rarely Succeed?*
28:37 Intergroup Conflict
29:15 Sunni Militants Execute Moderate Sunnis Who Question Secretarian Violence
29:22 An Online Experiment
30:06 Test Strategies Online
30:34 A Parting Thought …
31:09 And a Word of Caution …
32:02 The End

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