Marketing to the Chinese: consumerism and tourism boom

author: Matevž Rašković, School of Marketing and International Business, Victoria University of Wellington
published: Feb. 20, 2018,   recorded: January 2018,   views: 25

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Reviews and comments:

Comment1 Ace SEO Consulting, March 6, 2018 at 8:01 a.m.:

Thank you for this insightful presentation.
Since you have written and a book about understanding doing business in China, do you think India (being about the same in population, diverse and size) would have same 4 tier system?

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