Online Search and Advertising, Future and Present
published: Dec. 20, 2008, recorded: December 2008, views: 5568
Report a problem or upload filesIf you have found a problem with this lecture or would like to send us extra material, articles, exercises, etc., please use our ticket system to describe your request and upload the data.
Enter your e-mail into the 'Cc' field, and we will keep you updated with your request's status.
Search engine companies are gathering treasure troves of user-generated data. It has already been shown that such data can be used to directly improve the user's online experience. I will discuss some ideas as to what online search and advertising might look like a few years hence, in light of the algorithms and data we have now. Moving from future to present, I will outline some recent work done by researchers in the Text Mining, Search and Navigation team at Microsoft Research; the work in TMSN touches many aspects of online search and advertising.
Link this pageWould you like to put a link to this lecture on your homepage?
Go ahead! Copy the HTML snippet !