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Web Rhetoric: Intentionality and textuality on the web pages of insurance and reinsurance companies
Published on Mar 24, 20122860 Views
Textual agency in organizations originates form the intention to frame minds and stimulate emotions in order to drive the recipients of signals to certain modes of thought and action. This aspect di
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Chapter list
Web Rhetoric00:00
Example - Insurance (1)05:36
Example - Insurance (2)06:58
Example - Insurance (3)07:25
Example - Insurance (4)07:28
Example - Insurance (5)07:55
Example - Insurance (6)08:05
Example - Insurance (7)08:08
Example - Insurance (8)08:13
Example - Insurance (9)08:16
Example - Insurance (10)08:18
Example - Insurance (11)08:23
Example - Insurance (12)08:31
Example - Insurance (13)09:28
Example - Insurance (14)09:31
Structure10:05
Web epistemics16:26
Web epistemics & organizational web sites16:51
Web epsitemics & web rhetoric19:17
Excusrus - Intentionality & Textuality 21:14
Organizational backstage (1)23:23
Organizational backstage (2)27:35
Web epistemics & web archaeology30:23
Example (1)37:39
Example (1)37:45
Web Rhetoric Intentionality and textuality on the web pages of insurance and reinsurance companies38:18