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The Globalization Penalty
Published on Jun 19, 201313396 Views
All of the efforts made in best practice, website management, structure and process will not result in success if the content on an organization or firm's multilingual website can't be found. True bes
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Chapter list
The Globalization Penalty00:00
Understanding Your Globalization Penalty00:30
The Idea that Global Enterprise is Better01:17
Local Firms in Emerging Markets Succeed Where Multinationals Fail01:49
The Cost of Complexity Rises03:14
The Consumer Decision Journey03:42
Consumers Connect with Brands in New Ways04:09
Marketing Used to be Driven by Companies05:23
The Traditional Marketing “Funnel” 06:32
Today: A Circular Journey with 4 Distinct Touch Points06:46
How Does Your Globalization Penalty Create Obstacles to Success?08:12
This has NOTHING to do with the dreaded08:29
But How Do You Change the Rules?09:09
Changing Rules: The Global Customer Lifecycle ℠09:37
Why Does the Global Customer Lifecycle ℠ Matter? 10:26
Three Biggest Problems11:10
When Search is Difficult12:57
Video13:14
Web Localization Maturity Model14:37
SEO Localization Typically Generates 15-40% More Traffic16:28
Seek | Increase Search Rankings & Traffic17:09
Are You Winning?|18:09
Global Search Management & Search Marketing18:24
Where to Start19:06
Search Engine Optimized Translations19:13
Sample SEO Diagnostic Services21:11
Sample SEO Reporting22:37
It’s more than just Google23:22
It’s changing everyday23:26
Dizzing pace of change24:00
From Global to Hyper-Local in our Search Relevance Group25:04
Searching with your GPS for a Convenience Store in Montreal25:45
Examples of PPC Optimization Globally26:34
The Global PPC Dilemma27:00
The “Long Tail” and why it matters27:13
The “Long Tail”…it’s Soooooooooo Long28:03
Methods for Executing Multi-Lingual PPC28:19
We Have Learned by the Numbers 29:20
Our Clients Want To29:49
Thank You!30:37