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Customizing the multilingual customer experience – deliver targeted online information based on geography, user preferences, channel and visitor demographics
Published on Apr 22, 20118665 Views
Users are increasingly using social media and different devices next to the 'traditional' web and offline media. Information that was previously unavailable or inaccessible is today shaping their opin
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Chapter list
The Multilingual Customer Experience00:00
Who are SDL?01:19
Global Information Management01:50
About this Presentation02:20
Don’t Take our Word for it..02:49
The Age Of Digital Business04:39
The Engagement Cycle - 105:15
Listen - 105:58
Listen - 206:56
Listen -308:01
Understand - 109:05
Understand - 211:03
Be Relevant - 111:35
Be Relevant - 212:10
The Engagement Challenge12:37
Challenge: Assemble a relevant local experience14:54
Not just marketing… folks are coming to your website on a mission to do something..15:48
Not just marketing… your technical documents are the new sales collateral…16:14
Engage16:38
The Engagement Cycle - 217:12
Conclusion17:24
Thank you18:11