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Social Media is Global. Now What?
Published on Apr 22, 20118739 Views
No question about it, companies are embracing social media and working it on a global scale. But the expansion is not without its challenges. Chief among them is how to effectively communicate on mult
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Chapter list
Global Social Media The Language Factor00:00
What Is Social Media?09:01
conversation09:04
reputation09:10
Social Media as Unruly Toddler?09:53
How Global Companies Are Using Social Media10:58
Social Media Ecosystem11:16
Top 10 Social Networking Markets12:19
Leading Social Networks in Other Markets12:39
The Business View13:41
Global Social Media Check Up14:04
The Majority of FortuneGlobal 10014:47
Twitter is the Most Widely Used Platform16:11
Twitter’s Global Growth17:04
Taking Twitter Global at KLM18:35
The 2010 World Cup: A Global Conversation - 119:13
The 2010 World Cup: A Global Conversation - 219:48
80% of the Canadian Population20:42
The Mobile Engine of Social Media21:13
61% of Fortune Global 10022:04
57% of Companies have YouTube Channels22:10
The Number of Company Blogs Remained Steady22:32
Global Social Media Platforms22:44
Social Media is Changing the Way22:52
Incorrectly Targeted Content Will Alienate Your Customers23:10
Practical Tips to Get Started - 124:01
Practical Tips to Get Started - 225:52
Practical Tips to Get Started - 328:14
New Channels New Approaches28:52
Immediacy -Content which is Available Instantly29:00
Social Media DEMANDS Real Time Language30:50
Renewed Interest in all Manner of Automated Translation32:32
What’s the ROI?33:03
Thank You!33:18
Additional Resources on the Knowledge Center33:30