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Can cascades be predicted?
Published on Jun 02, 201414035 Views
Social networks play a central role in spreading of information, ideas, behaviors, and products. As such "contagions" diffuse from a person to person they may go “viral,” and large cascades can form.
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Chapter list
Can cascades be predicted?00:00
Social Networks00:33
Networks & Information - 100:46
Networks & Information - 200:54
Diffusion in Networks - 102:02
Diffusion in Networks - 203:32
Diffusion in Networks - 303:45
Diffusion in Networks - 403:50
Diffusion in Networks - 503:52
Diffusion in Networks - 603:53
Diffusion in Networks - 703:55
Diffusion in Networks - 803:58
Diffusion in Networks - 903:59
Diffusion in Networks - 1004:00
An Information Cascade04:11
Cascades in Viral Marketing - 104:38
Cascades in Viral Marketing - 205:11
Cascades in Viral Marketing - 305:14
Cascades in Viral Marketing - 405:17
Cascades in Viral Marketing - 505:21
Cascades in Viral Marketing - 605:25
Recommendation Network 05:59
Cascades in Social Media07:08
Re-sharing of content - 107:31
Re-sharing of content - 207:45
Re-sharing of content - 308:04
How does Information Spread?08:45
How does Content Spread? - 110:20
How does Content Spread? - 211:28
Unpredictability of Cascades12:17
Plan for the Talk12:58
Can cascades be predicted?13:33
Cascade prediction problem13:59
Formulating the problem - 114:22
Formulating the problem - 214:53
Formulating the problem - 315:32
Formulating the problem - 415:55
Formulating the problem - 516:29
Formulating the problem - 616:51
Cascade Growth Prediction17:12
> Median? ≡ Will it double?18:31
Problem Formulation19:21
Cascade Growth: Prediction Problem - 119:45
Cascade Growth: Prediction Problem - 220:02
Facebook Data20:28
Factors of Predictability21:26
Predictability of Cascades22:44
Predictability - 123:58
Predictability - 224:33
Predictability improves with k - 125:29
Predictability - 326:05
Predictability improves with k - 227:11
Network, Source & Content - 128:18
Network, Source & Content - 228:54
Growth & the Initial Structure29:13
Structure and Growth30:01
Cascade Structure30:46
Structural Virality31:20
Predictability of Structure - 131:59
Predictability of Structure - 232:15
Predictability of Cascades33:15
Content and Popularity33:25
Can we differentiate cascades of the same content?33:42
Experimental Setup33:51
Predictability - 434:41
Predictability - 534:44
So…how do I make my posts go "viral"?36:29
Maximize Content Success36:43
Teasing Apart the Effects37:39
Dataset: Reddit!38:14
Content on Reddit - 138:57
Content on Reddit - 240:07
Understanding Popularity40:26
Our Approach41:08
Temporal Effects - 141:52
Temporal Effects - 242:24
Inter-Community Effects43:24
Model: Time and Community44:11
Model: Language effects44:39
Evaluation - 146:41
Evaluation - 247:42
Evaluation - 348:52
Evaluation - 449:50
Conclusion - 150:09
Conclusion - 250:34
Further Qs: Interactions51:08
Further Qs: Opinion dynamics51:37
Reflections52:14
Thanks!53:50
References53:57