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Android App discovery: Supporting users through the app discovery funnel
Published on Sep 08, 20114513 Views
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Chapter list
Android Market Discovery: helping users discover apps!00:00
Outline01:05
Android - a growth story01:56
Android's global growth04:19
Android Apps: Oppurtunities and Challenges05:38
A New Android Market for Phones07:28
Enabling App Discovery09:44
Challenges with Personalized Discovery12:06
Discovery across the funnel: Android Market13:53
1. Trending Apps Recommendations17:51
2. Top Lists20:03
3. Related Apps Recommendations - shallow dive22:35
3(b) Architecture: Related Apps Generation26:34
3(c) Related App Usage28:52
4. Cross Sell recommendations - shallow dive30:08
4(a) Life of an Installed App32:14
4(b) Scoring Co-installs34:26
4(c) Scoring Candidates36:56
5. Personalized Recommendations41:50
Whats next for Android Market Discovery?44:26
Q&A45:55