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Audience Segmentation Based on Topic Profiles
Published on 2017-12-08614 Views
Audience segmentation is often applied on Web portals to gain insights into the audience, support targeted marketing and in general provide on-line recommendations to the users. We propose an approach
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Presentation
Audience Segmentation Based on Topic Profiles00:00
Motivation00:13
Motivation - 100:57
Outline01:19
Data Description01:37
Data Description - 102:30
Approach Overview03:14
Approach Overview - 104:16
Architecture of the Proposed Approach04:54
Page Classification08:13
Page Classification - 108:41
Features for Audience Segmentation09:16
Cluster Dispersity Measure09:48
Evaluation10:39
Evaluation: example clusters11:55
Evaluation - 114:21
Conclusion15:08