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Big Data Analysis Combining Website Visit Logs with User Segments and Website Content
Published on Nov 15, 20161110 Views
This paper provides three use-cases of combining website visit logs with user segment data, website content and stock volume data. The use-cases provide concrete examples showcasing how to derive i
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Chapter list
Big Data Analysis Combining Website Visit Logs with User Segments and Website Content00:00
Motivation - 100:13
Motivation - 200:41
Motivation - 301:14
Outline01:27
Data01:46
Data: Website Visit Logs01:58
Data: User Segment02:28
Data: Website Content03:02
Data: Stock Volume03:48
Processing04:11
Properties of the Data04:46
Apache Hadoop and Hive04:57
Aggregating Visit Logs, Segment Data and Content05:34
Use Case: Comparing User Segments07:20
Comparing User Segments - 107:45
Comparing User Segments - 207:54
Comparing User Segments - 308:13
Use Case: Analyzing Interests for Topics08:41
Use Case: Comparing traffic and stock volume data - 109:41
Use Case: Comparing traffic and stock volume data - 216:02
Conclusion17:03