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Communicating CERN - what we do and why it matters
Published on Jun 15, 20152781 Views
This talk will begin with a brief introduction to CERN and its missions before looking at the laboratory’s communication function. It will cover market research carried out in the mid-2000’s to shape
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Chapter list
CERN - 100:00
Communicating CERN What we do and why it matters02:46
What is CERN?03:11
CERN is a place of extremes…03:20
The fastest racetrack on the planet…03:34
One of the emptiest places in the solar system…04:12
One of the coldest places in the universe ...04:56
The hottest spots in the galaxy…05:49
The biggest most sophisticated detectors ever built…06:16
The most global computer system in the world ...07:25
Why ... ?08:10
To push back the frontiers of knowledge…08:19
To understand matter at the smallest scales ...12:21
The Higgs field is a scalar field16:57
Dark matter and energy17:45
Antimatter18:45
“What has it got to do with me?”20:09
We develop technologies that make a difference ...20:25
We train scientists & engineers for tomorrow ...21:00
We bring nations together through Science - 121:13
We bring nations together through Science - 221:35
Communicating CERN22:30
What is communication?22:43
So what is the mission?23:44
The challenge of communicating physics…24:17
2004: Some market research25:23
Perception versus reality26:46
Transparency - 128:31
Transparency - 230:05
Audiences31:52
Member States Coordination33:00
We have great stories to tell…33:56
…about science…34:02
…about innovation…34:20
…about peace…34:52
…about education…35:19
Sometimesothers have great stories about us…35:40
Angels, Demons & Black Holes35:50
… this arrived on my desk in 200035:51
… and then came End Day…36:45
It was time for CERN to act… - 138:06
It was time for CERN to act… - 238:34
True or false?38:50
They launched the film at CERN39:54
We did tie-ins with the launch, and we’re on the BluRay41:14
And Earth-eating Black Holes?41:31
The Cosmic Ray Spectrum41:44
The Lion, the Witch and the Black Hole - 142:04
The Lion, the Witch and the Black Hole - 243:45
The result…44:24
Media visits to the CERN site44:32
LHC First Beam 10 September 200844:57
… well, for a couple of days at least…45:36
LHC First Physics 30 March 2010 - 145:57
LHC First Physics 30 March 2010 - 247:55
Higgs update seminar July 201248:33
Tonality of coverage49:17
Biggest story of 2013: Nobel Prize50:01
Biggest stories from Q3/4 201450:06
Biggest stories from 2015 so far… - 150:44
Biggest stories from 2015 so far… - 251:00
“Why does it matter?” - 151:34
Here’s a good reason…51:42
Why does it matter? - 252:49
TEDx53:43
TEDxCERN’scontribution…54:05
Take home message…55:18