Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising thumbnail
Pause
Mute
Subtitles not available
Playback speed
0.25
0.5
0.75
1
1.25
1.5
1.75
2
Full screen

Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising

Published on Mar 02, 202010 Views

The revenue of online display advertising in the U.S. is projected to be 7.9 billion U.S. dollars by 2022. One main way of display advertising is through real-time bidding (RTB). In RTB, an ad exchang

Related categories