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An Empirical Study of Reserve Price Optimisation in Display Advertising
Published on 2014-10-071871 Views
In this paper, we report the first empirical study and live test of the reserve price optimisation problem in the context of Real-Time Bidding (RTB) display advertising from an operational environment
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Presentation
An Empirical Study of Reserve Price Optimisation in Display Advertising00:00
Reserve Price Optimisation00:14
Why00:49
An example01:17
The optimal auction theory01:59
Bidding is complicated03:14
Uniform/Log-normal distributions do NOT fit well04:15
Results from a field experiment04:40
Our solution - 105:08
Our solution - 206:08
Heuristics and Modification07:24
Dataset (it’s online experiment)08:21
Competing Algorithms08:51
Findings - 109:38
Findings - 210:01
Findings - 310:51
Future Work11:27
Q & A11:53