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Seven Rules of Thumb for Web Site Experimenters
Published on Oct 07, 20145892 Views
Web site owners, from small web sites to the largest properties that include Amazon, Facebook, Google, LinkedIn, Microsoft, and Yahoo, attempt to improve their web sites, optimizing for criteria rangi
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Chapter list
Seven Rules of Thumb for Web Site Experimenters00:00
Can We Generalize?00:17
Data and Process00:55
Rule #1: Small Changes can have a Big Impact to Key Metrics01:30
Example: Font Colors - 102:31
Example: Font Colors - 202:46
Example: Right Offer at the Right Time03:41
Example: Anti-Malware04:35
Risks05:16
Rule #2: Changes Rarely have aBig Positive Impact to Key Metrics05:39
Bayes Rule Applied to Experiments07:15
Corollary: Following Tail Lights08:32
Twyman’s Law09:14
Examples of Twyman’s Law10:15
The Seven Rules of Thumb10:21