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Semantically-enabled Optimization of Digital Marketing Campaigns
Published on Dec 10, 201943 Views
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Chapter list
Semantically-enabled Optimization of Digital Marketing Campaigns00:00
Digital Marketing - 100:19
Digital Marketing - 202:08
Business Motivation: Intuition & Desired Insights - 103:15
Business Motivation: Intuition & Desired Insights - 203:52
Pilot Service: Weather-based Campaign Scheduler04:20
Supporting the Weather-based Campaign Scheduler05:39
Modeling Data Enrichment with DataGraft + ASIA (#1)06:37
Modeling Data Enrichment with DataGraft + ASIA (#2)07:28
Data Enrichment: Batch Execution07:56
Data Analytics09:10
Discussion: Business Value & Analytics10:06
Discussion: Semantics11:31
Future Work12:52
Questions?14:04