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Sustainability of Social Media: Design, Engagement, and Business Models

Published on Nov 16, 20123084 Views

Social media services are complex ecosystems of human and technology where the user engagement and the infrastructure support need to be in balance. Sustainability of social media fundamentally depend

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Chapter list

Sustainability of Social Media: Design, Engagement, and Business Models00:00
Social Media00:46
People are attracted to other people02:16
People play! - 103:15
People play! - 204:10
Real time communication through live audio04:48
Engineering Social Platforms - 105:14
Engineering Social Platforms - 205:30
How do we ensure healthy and sustainable online community?06:46
Social Interaction Design09:02
Community Question-Answering - 109:04
Community Question-Answering - 209:28
Community Question-Answering - 309:37
Community Question-Answering - 410:07
Social Interactions in Q&A Systems10:35
Attracting and Retaining Users is Key to Sustainability11:33
Incentives for Best Answer Voting14:27
Selecting and Rewarding the Best Answer15:41
From the QnA Data Logs18:17
Truth as a Social Construct18:48
Problem Formulation20:28
Voter Score Function21:46
Experiment22:28
Random Voting22:59
Coordinated Voting (Ballot Stuffing)23:50
Social Analysis and Self-Awareness26:11
What are Social Networks?26:30
Network graphs are not for everyone?27:20
NodeXL: Network Overview, Discovery and Exploration for Excel28:04
NodeXL - 130:41
NodeXL - 230:58
NodeXL - 331:30
NodeXL - 431:55
Recognition or Definition of Social Roles?32:16
Flickr34:31
Human Super-Connectors - 135:24
Human Super-Connectors - 235:37
Flickr – Network Analysis - 136:06
Flickr – Network Analysis - 236:38
Filtering: US Senate Voting - 137:12
Filtering: US Senate Voting - 237:40
Filtering: US Senate Voting - 337:52
Accessibility Of Tools And Methods - 138:27
Accessibility Of Tools And Methods - 238:29
VizNirvana Instructions to Information Systems Students38:30
Social Network Analysis by Novice NodeXL Users39:36
Example: Listserv community39:44
Alternative ‘Admin’ Role40:59
Visualization of Large Networks41:23
Group-in-a-box layout - 142:53
Group-in-a-box layout - 243:28
Group-in-a-box layout - 344:00
Group-in-a-box layout - 444:12
Group-in-a-box layout - 545:01
Group-in-a-box layout - 645:04
Group-in-a-box layout - 745:08
Propagation Phenomena in Social Networks46:55
Analysis of Rumours by Keywords47:32
Rumour Propagation Traces47:46
Star49:44
Analysis and Visualization of Propagation50:28
Static graph insufficient visualization of string--Need time!51:13
Unified Temporal and Spatial Encoding52:05
Analysis and Visualization of Propagation54:05
Tools for Domain Experts54:58
Empowering the users55:18
Thank you55:47