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Who Does What on the Web: A Large-Scale Study of Browsing Behavior

Published on Jul 06, 20122992 Views

As the Web has become integrated into daily life, understanding how individuals spend their time online impacts domains ranging from public policy to marketing. It is difficult, however, to measure ev

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Chapter list

Who Does What on the Web: A Large-Scale Study of Browsing Behavior00:00
Motivation (1)00:09
Motivation (2)00:51
Motivation (3)01:17
Data (1)01:37
Data (2)02:56
Data (3)03:11
Data (4)04:00
Data (5)04:45
Aggregate usage patterns (1)05:02
Aggregate usage patterns (2)05:59
Group-level activity (1)07:26
Group-level activity (2)08:50
Group-level activity (3)09:21
Group-level activity (4)09:57
Group-level activity (5)10:58
Revisiting the digital divide (1)11:13
Revisiting the digital divide (2)12:51
Revisiting the digital divide (3)13:01
Revisiting the digital divide (4)13:26
Revisiting the digital divide (5)15:35
Revisiting the digital divide (6)16:07
Individual-level prediction (1)16:46
Individual-level prediction (2)18:07
Individual-level prediction (3)19:38
Individual-level prediction (4)20:33
Individual-level prediction (5)21:45
Site-level skew22:09
Individual-level prediction22:58
Summary24:52
Thanks. Questions?26:00